Is
that you, Taylor Swift?
Courtroom
sketches of the superstar singer are being derided on social media
for not quite capturing her famous visage.
Tweets
about the renderings of Swift have provided levity for some in an
otherwise serious case of alleged sexual assault.
Swift
has accused former Denver radio DJ David Mueller of inappropriately
touching her at a backstage meet-and-greet at one of her concerts in
June 2013.
Photographers
are not being allowed in the courtroom, so a courtroom sketch artist
has been providing visual documentation.
One
person joked in a tweet, "I think the artist's name is katheryn
hudson" -- the birth name of Swift's sometimes rival, Katy
Perry.
Why does the @taylorswift13 courtroom sketch look like #OwenWilson ???
Fewer
TV commercials don't necessarily have to mean less ad revenue.
Fox
Networks Group is lowering the national ad load in Sunday's broadcast
of the Teen Choice Awards by 20%, but the awards show is on track to
book 30% more ad revenue than last year, according to
Suzanne Sullivan,
exec VP of entertainment ad sales.
But
there are plenty of questions surrounding the economics. In order to
maintain ad revenue while decreasing ad loads, networks have to raise
prices on the inventory. Marketers are far from convinced that they
should necessarily pay more to be in a program with less commercial
clutter.
Not
everyone is finding it easy to maintain ad revenue while working to
improve the consumer experience on TV. Viacom CEO Bob Bakish blamed
the company's 2% decline in ad revenue during the most recent quarter
on the company's decision to reduce inflated ad loads on its
networks, which include MTV, VH1and
Comedy Central.
At
the same time as Fox is reducing ad loads in the broadcast, the
network is experimenting with the six-second ad format that's been
championed by YouTube since last year. And YouTube has signed on to
be a partner of the awards show, with plans to stream Teen Fest 2017,
a free music and arts festival held in conjunction.
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