Hollywood
effectively took the weekend off, resulting in one of the most dismal
box-office results in 16 years.
An
already slow August came to a screeching halt at the multiplex, where
no major new releases were unveiled. That left the Samuel
Jackson-Ryan Reynolds action-comedy "The Hitman's Bodyguard"
to top all films for the second week with an estimated $10.1 million
in ticket sales.
But
the entire slate of films grossed only about $65 million in North
America and the top 12 films generated just $49.6 million. There have
been similarly slow weekends in recent years, including early
September in 2014 and in 2016. But not since September 2001 have the
numbers been quite so dreadful.
Mid-August
through early September is historically the sleepiest time of the
year for the movie business, but it's been especially so this year.
This August is down a whopping 35 percent from last year, according
to comScore. Next week is expected to be just as bad: No new wide
releases are scheduled for Labor
Day weekend.
For
many, the weekend's top entertainment option was Saturday night's
Floyd Mayweather-Conor McGregor match. The Fathom Events simulcast of
the fight was one of the more popular offerings in theaters, taking
in $2.4 million from 481 screens.
But
the bigger problem was the death of significant releases. The six
major studios have released only two new wide-release films this
August: Sony's poorly received Stephen King adaptation "The Dark
Tower" and Warner Bros.'s successful horror spinoff sequel
"Annabelle: Creation." The latter came in second this
weekend with $7.4 million, bringing its three-week total to $77.9
million.
The
Weinstein Co. animated release "Leap!" was one of the few
new films to hit theaters. It earned a scant $5 million, according to
studio estimates Sunday.
"It's
a black eye for Hollywood but not a knock-out punch," said Paul
Dergarabedian, senior media analyst for comScore. "Make no
mistake about it, there was little foot traffic in theaters this
weekend. But the story line will change in two weeks when 'It'
opens."
That
second recent King adaptation is the only near light on the horizon
for theaters, which are struggling through the lowest-grossing
summers in years. ComScore estimates that this will be the first
summer in a decade not to cross $4 billion in domestic ticket sales.
The summer as a whole is running 14 percent behind last year — and
the deadly quiet August is a big reason.
Hurricane
Harvey had a minimal effect on nationwide grosses. Instead, mediocre
offerings were largely to blame. The Bruce
Lee homage
"Birth of the Dragon" opened with $2.5 million in 1,618
theaters for BH Tilt and WWE Studios. The low-budget Sony Christian
film "All Saints" took in $1.6 million from 846 theaters.
One
of the few bright spots on the weekend was the expansion of the
Weinstein Co.'s "Wind River," Taylor Sheridan's thriller
set on an Indian Reservation in Wyoming.
The Jeremy Renner-led film expanded to 2,095 theaters and earned $4.1
million in its fourth weekend.
Steven
Soderbergh's heist comedy "Logan Lucky" also held well in
its second week, taking in $4.4 million. The film's $15 million
two-week total, though, isn't the movie industry game-changer its
makers hoped it would be .
With
so little action, Warner Bros. put one of the summer's biggest hits —
"Wonder Woman" — back into theaters ahead of its home
entertainment release. It added $1.7 million, or about three times
what the 3-D restoration of James Cameron's "Terminator 2:
Judgment Day" made in 563 locations. Cameron was much criticized
last week for comments he made about the feminist credentials of
"Wonder Woman."
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